Citizen-Centric Design

Citizen-Centric Design

Empowering communities through tailored services that enhance citizen engagement and experience.

Voice of the Citizens Program

Gathering citizen feedback to inform policies and improve services through active listening and engagement.

Persona Development

Creating detailed citizen personas to understand needs, behaviors, and motivations for better service design.

Mapping citizen journeys to identify pain points and opportunities for enhancing overall service experiences.

Mapping Citizen Journeys

Case Study

Revitalizing Community Healthcare Access

Client: A regional health department struggling to increase citizen engagement with community clinics.

Challenge:

Citizens faced challenges in understanding services offered, booking appointments, and accessing clinics due to poor design of communication and digital platforms.

Solution:

• Conducted citizen journey mapping to understand pain points in accessing healthcare services.

• Developed personas representing diverse community demographics, focusing on low-income families, elderly citizens, and young parents.

• Designed an intuitive appointment booking platform with multi-language support and accessibility features.

• Ran usability testing with citizens to refine the platform and associated services.

Outcome:

The revamped design led to a 45% increase in appointment bookings within six months and a 30% improvement in citizen satisfaction with healthcare services.

Contact Our Citizen Solutions Team

Get in touch to explore our citizen-centric services and how we can support your needs with tailored solutions and insights.